We are pleased to announce that SPSGulf Keynote Speaker is Ulrika Hedlund. Ms. Hedlund is the founder and managing director of Business Productivity FZ LLC. 

Business Productivity’s mission is to help companies increase the return on investment in productivity software through enhanced user adoption. Business Productivity offers unique, scenario-based video tutorials showcasing how to effectively use productivity software in real life to get better results. Business Productivity’s training videos are targeted for today’s “YouTube” savvy workforce that are too bored and too impatient to sit through lengthy, feature-based product trainings. In order to increase employee productivity, Ulrika Hedlund strongly believes that effective use of technology must be combined with a change in behavior and work methods.

Ulrika Hedlund has spent most of her career at Microsoft. She started working for Microsoft Sweden in 1997 and ten years after that she moved to Dubai and joined Microsoft Gulf in 2007. During her years at Microsoft she has worked as a Business Intelligence Technology Specialist, Business Productivity Advisor, Information Worker Solution Specialist and Customer and Partner Experience Lead.

Ulrika Hedlund has a Master’s in Electrical Engineering from the Royal Institute of Technology in Sweden and an Executive MBA from London Business School.

Ulrika Hedlund is passionate about technology and the positive impact it can have on people’s lives. In her weekly blog, Get Sharp, she covers current technologies and explains what the benefits are of using them and how you can increase productivity in the workplace by better work methods and effective use of technology. ​

Her keynote presentation titled “Transforming the way we work” is not to be missed. You can join it from here.

Keynote : http://bit.ly/SPSGulfKeynote
Arabic Track:  http://bit.ly/SPSGulfArabic
English Track 1 : http://bit.ly/SPSGulfEng1
English Track 2 :  ​http://bit.ly/SPSGulfEng2
Password for all tracks: spsgulf